The exclusive Bio-Advanced Peptide Complex targets damaged strands, deeply moisturises your dry hair, and combats frizz by smoothing out hair while adding shine and shimmer.
It runs low rather quickly.
The Joico Purple Shampoo will neutralize undesired brassy tones, give your hair a boost of brightness, and make the hair regrowth less noticeable. And the UV filter technology will protect your locks from sun damage. Everything to keep your hair healthy, luminous, and salon-fresh!
Blonde, grey or silver colour-treated hair
Bio-Advanced Peptide Complex, Green Tea Extract along with UV protection
Contains no harsh chemicals
Two or three times per week
The Shea Butter and Truffle, known for their unparalleled moisturising properties, are great for hair that is prone to dryness. The KeravisTM penetrates deep within the hair follicle, strengthening hair and bringing back its natural shine and bounce.
The result is less visible on grey hair.
The White Hot Brighten Duo purple shampoo and conditioner work wonders on brassy hair. By adding this silver shampoo into your regular hair cleansing routine, you’ll forget about nasty brassy tones. Undoubtedly, you'll be happy with your vivid colour.
Shampoo & Conditioner
White, grey and silver colour-treated hair
KeravisTM, Blue Lupin, Optical brightener, Shea Butter, White Truffle, Baobab Oil
Contains no harsh chemicals
Once or twice a week
200 ml (both)
The Pro-Vitamin B5 nourishes, deeply moisturises, and helps to restore your colour-treated hair. It also softens your locks and adds shine, making hair easier to comb.
It can be a bit difficult to rinse out the shampoo because of its thick texture.
This nice colour-correcting shampoo will add silvery, ashy tones to your hair while neutralising unwanted brassiness. The product doesn’t contain harsh cleansing agents, like parabens and sulfates. A pair of disposable gloves is included to protect your hands from staining.
Platinum and violet colour-treated hair
Infused with Pro-Vitamin B5, UV Filters
Sulfate-free, paraben-free, cruelty-free, 100% vegan
As often as needed (washes out within 6-8 washes)
The lavender extract and castor oil contain active ingredients which strengthen roots, prevent hair loss, and promote healthy hair.
The results are noticeable only after 3 uses.
The John Frieda Sheer Blonde Colour Renew Purple Shampoo strengthens your hair from the roots, keeping your colour bright and fresh. It’s also beneficial for permed and chemically-treated hair.
All shades of colour-treated or highlighted blonde hair
Optical Brightening technology, Lavandula Angustifolia flower extract, PEG-40 Hydrogenated Castor Oil
Contains no harsh chemicals
Up to 3 times per week
The extracts from the Florentine iris plant helps to balance out oil production, cleanse the scalp of dirt, and reduce greasiness, making your hair look fresh for longer.
The shampoo doesn't foam well.
The L'Oreal Elvive Colour Protect purple shampoo can help you to prevent colour fade. It gives your hair a boost of brightness, bringing the best out of your tresses. You will see noticeable results right after the first wash.
Highlighted brunette, blonde and grey hair
Iris florentina root extract, Limonene
Contains no harsh chemicals
Once a week
Simply Beautiful Purple Shampoo
Stay True to Your Hue!
If you have bleached hair, you probably know how frustrating it can be when your beautiful blonde locks gain unwanted yellow tones. However, when it happens, you shouldn't necessarily redye your hair. The simpler and healthier way to restore your hair is to add a purple shampoo in your hair care routine.
If you want to add glimmering sparkle to snow white, platinum blonde, or silver hair, then the Joico’s Color Balance is just what you need. It’s designed to neutralise the undesired brassy tones while protecting you from colour fading and leaving your hair shiny and frizz-free. Simply put, the exclusive colour-correcting formula preserves platinum blondes, while giving your hair vibrancy and silkiness.
The Multi-Spectrum Defense Complex™ and tone-correcting pigments immediately neutralise nasty yellow tones - these powerful ingredients provide a shield against damage and strengthen hair natural defences. Therefore, the shampoo not only protects against colour-fading but also repairs and nourishes your hair, giving it that salon-worthy shine. Well, one obvious drawback here - it runs out fairly quickly.
All you need to protect the colour against fading and keep your hair beautiful is to use this toner shampoo up to 3 times a week between your hair colouring sessions. Staying true to your hue has never been easier.
White Hot Brilliant Shampoo
Give Your Silver Strands the Love They Deserve!
Grey and white hair in all its shades is a stylish and glamorous choice. However, just like blonde hair, grey hair can give off unwanted warm undertones. So, if your grey hair has lost its vibrancy or is just becoming yellowish, it needs a little extra care to return its dazzling look.
The White Hot Brighten Duo is one of the best hair products to give your silvery hair an elegant look. It is a capsule collection of different products specifically designed for white and grey hair. The collection was inspired by the experience of Jayne Mayled when she decided to embrace her natural grey after years of dyeing her hair.
This sulphate-free silver shampoo will cleanse, condition, brighten, add shine and definition to grey and white hair, taking you from dull to dynamite in a single wash. The shampoo contains thoroughly chosen ingredients that work for different hair textures and conditions.
The formula includes the unique optical brightener and Blue Lupin to remove dull yellow tones and return hair to its natural brightness. The Truffle and Shea Butter as well as Baobab Oil, known for their unparalleled moisturising properties, can rejuvenate hair that is prone to dryness.
In a nutshell, the KeravisTM strengthens and smoothes hair, bringing back its natural shine and bounce. With the White Hot Brighten Duo, your locks can become as glamorous and shiny as you wish.
Joico Color Balance
Get Your Hair Back to its Brilliance
Whether you've got naturally blonde or colour-treated hair, it requires extra care to keep it protected against discolouration, dryness, and dullness.
If you've noticed the increasing brassiness of your hair, investing in the B Uniq Purple Shampoo can be a very smart decision. This shampoo contains organic ingredients that help eliminate brassy tones, add a smooth texture, and moisturise your dry hair. The intensive formula of the toning shampoo helps to regain the lost colour tone and gives your hair a lustrous sheen.
The shampoo balances the yellow tone with powerful neutralising components, which prevent discolouration of your hair. And not only does it protect all types of bleached, highlighted, and colour-treated hair but also works perfect on white or silver hair. In other words, the shampoo is a real game changer for platinum and silver hair, as it restores the natural colour pigment while reinvigorating your hair.
When applied to platinum hair, the violet tone adds a pretty shade of purple, transforming your locks into lustrous and shiny. It also has ultra-purple pigments to enhance the brightness of light blonde hair. You should, however, keep in mind that the shampoo can be a bit difficult to rinse out because of its thick texture.
The ingredients also include the Pro-Vitamin B5, which is beneficial for those who often subject their hair to any kind of chemical treatment. Besides that, the shampoo comes with UV filters, protecting your colour-treated blondes from harmful sun rays.
All in all, the B Uniq Purple Shampoo has countless benefits that set it apart from similar products on the market. Hence, if you’re looking for a natural formula to revitalise your blonde hair, this is the best purple shampoo you can rely on.
John Frieda Sheer Blonde
Maintain Vibrant Colour and Keep Your Blonde Luminous
If you’re constantly struggling with unwanted brassy tones in your coloured or highlighted hair, then the John Frieda Sheer Blonde Colour Renew Purple Shampoo is another product that may interest you.
Daily washing strips your hair of its colour pigments, leading to brassy, yellow-orange colour. Designed for all shades of highlighted or colour-treated blonde hair, this purple shampoo neutralises unwanted yellow tones as well as cleanses your hair from contamination. It effectively renews colour, targets damaged strands and deeply moisturises them without weighing your hair down.
The unique Colour-Correcting Technology helps to remove yellow and brassy tones as well as revitalise light-coloured hair. And the innovative Optical Brightening Technology converts UV rays into a white-blue light, making your colour-treated hair brighter and lighter than ever before.
This advanced solution cleanses hair, revitalises colour, boosts shine, and softens hair fairly quickly - you can notice results in just one week of regular use (three washes per week recommended).
So, if you make this colour correcting shampoo a part of your weekly hair care routine, you will help your blonde hair maintain its vibrant colour and stay luminous and salon-fresh.
L'Oreal Elvive Colour Protect
Great Way to Keep Your Blonde Colour on Point
Are you dying your hair blonde? Then you’re familiar with the disappointment when your hair turns from soft blonde to yellowish.
L'Oreal offers one more powerful shampoo for brassy-looking hair, the Elvive Colour Protect. This colour-correcting shampoo banishes brassy tones and brings the best out of blonde, silver, or highlighted brunette hair.
Thanks to this product, you'll be able to renew your lightened or bleached hair with every wash. So, you won’t need to go to the salon every other week for upkeep.
The shampoo formula contains purple toners that give your hair a boost of brightness, as well as nourishing ingredients that hydrate dry hair from roots to tips. It also contains UV filter technology that protects your tresses from sun damage.
The shampoo is quite easy to use. All you have to do is lather it and leave on your hair for about 5 minutes. But if you have grey hair, you should thoroughly rinse it out after one minute only. For optimising the effect on highlighted brunette hair, leave it for up to 10 minutes. Although it doesn't foam up well, the shampoo is still highly effective for cleaning your hair. Applying more water instead of more product will make a difference.
Then follow up with the Purple Conditioner that strengthens and moisturises damaged hair. This combo can be used only once a week to bring you fantastic results.
What Is a Purple Shampoo?
Light-coloured hair is prone to discolouration. Therefore, it can be quite a tricky task to keep your hair colour fresh and vibrant. But are there any ways to brighten your lifeless blonde locks between salon visits? Actually, yes. A purple shampoo may be a solution.
It's a toning shampoo that is specifically designed to neutralise brassy tones from the pigment residue after lightening or bleaching. And if you wonder how a toning shampoo can tackle the brassiness of your blonde hair, here is an answer. Basically, purple is the opposite colour to yellow, thus, it tones down any brassy shades.
No matter if you've got natural or coloured blonde hair, add this at-home toner to your hair care routine and your dyed blonde hair will always look like you've just stepped out of a salon.
In case you have noticed extra strands in your comb or clumps of hair clogging up the shower drain, it's time to take measures to stop and prevent further hair loss. Our selection of high-quality shampoos can help you with that.